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    Overview of NYC Transit Forums

    NYC Transit Forums is the fastest growing community of its kind. It has the largest presence online than any other transit website to date. You will not find any online stores or any heavy formats of advertising. Everything presented here has the user and transit in mind and it shows. There are no forced registrations to read topics, no storefronts, just a simple advertising model that is inexpensive, but works. This media kit describes opportunities for advertisers to reach this unique, valuable audience.

    Audience & Demographics

    NYC Transit Forums has seen traffic grow considerably since its launch in 2007. Visitors to this website are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.

    Present Day, NYC Transit Forums has 8,000+ members and a archive of 750,000+ posts amongst 30 forums, all of which are cached and ranked within Google. Our yearly unique visit change is currently at +68.68% and rising. Presently each monthly package will see 800,000+ page views each and every month on our home page and up to 1,000,000+ page views from our forum, plus the ability to harness more exposure via contests, and simple word of mouth on the forums.

    Audience Metrics:

    Here is a breakdown of our general audience metrics as provided by Google Analytics for the month of May 2014.
    82,112 37,314 10.27
    Monthly Visits Monthly Uniques Pages Per Visit
    843,615 00:06:17 40.70%
    Pageviews Avg. Visit Duration % New Visits

    Social Media Metrics:

    Here is a breakdown of NYC Transit Forums presence on major social media platforms.
    434 81 43
    Facebook Likes Twitter Followers Instagram Followers


    Interests: Top 10 Affinity Categories
    Travel Buffs7.11%
    Movie Lovers6.00%
    TV Lovers4.79%
    News Junkies/Avid Readers3.63%
    Entertainment/Celebrity News Junkies3.13%
    Music Lovers3.06%
    Cooking Enthusiasts3.01%
    Gamers/Hardcore Gamers2.95%
    Interests: Top 10 In Market Segments
    Real Estate/Residential Properties15.99%
    Travel/Air Travel4.33%
    Consumer Electronics/Cameras4.03%
    Consumer Electronics/Mobile Phones2.81%
    Travel/Hotel Accommodations2.73%
    Financial Services/Investment Services2.66%
    Education/Post-Secondary Education2.59%
    Computers/Laptops & Notebooks2.17%
    Autos & Vehicles1.98%

    Rates & Opportunities

    NYC Transit Forums offers numerous advertising opportunities for advertisers to reach this valuable, targeted audience. Ad prices are listed in either CPM (cost per 1,000 impressions), CPC (cost per click), CPA (cost per action), or flat rate. Our site refers to the Interactive Advertising Bureau for standard ad sizes and file size limits. Please contact us for additional information on ad specifications.

    Ad Unit Dimensions Pricing Rate
    Leaderboard Upper Header 728x90 CPM $RATE
    Leaderboard Lower Header 728x90 CPM $RATE
    Leaderboard Forum View 728x90 CPM $RATE
    Leaderboard Topic View 728x90 CPM $RATE
    Leaderboard Footer 728x90 CPM $RATE
    Medium Rectangle 300x250 CPM $RATE
    Skyscraper 160x600 CPM $RATE
    Other Ad Unit 300x600 CPM $RATE

    Other Opportunities

    In addition to standard website banner advertising, NYC Transit Forums also offers image linking. These additional opportunities allow you to reach our targeted audience through non-traditional media. Often, the audience is more engaged when watching video or when on a mobile device. Contact us for additional information on how you can take advantage of these unique opportunities.

    For more information, please contact us at sales@nyctransitforums.com