Should the MTA consider posting "special service" trips on overhead platform signs?
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Overview of NYC Transit ForumsNYC Transit Forums is the fastest growing community of its kind. It has the largest presence online than any other transit website to date. You will not find any online stores or any heavy formats of advertising. Everything presented here has the user and transit in mind and it shows. There are no forced registrations to read topics, no storefronts, just a simple advertising model that is inexpensive, but works. This media kit describes opportunities for advertisers to reach this unique, valuable audience.
Audience & DemographicsNYC Transit Forums has seen traffic grow considerably since its launch in 2007. Visitors to this website are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.
Present Day, NYC Transit Forums has 8,000+ members and a archive of 750,000+ posts amongst 30 forums, all of which are cached and ranked within Google. Our yearly unique visit change is currently at +68.68% and rising. Presently each monthly package will see 800,000+ page views each and every month on our home page and up to 1,000,000+ page views from our forum, plus the ability to harness more exposure via contests, and simple word of mouth on the forums.
Audience Metrics:Here is a breakdown of our general audience metrics as provided by Google Analytics for the month of May 2014.
82,112 37,314 10.27 Monthly Visits Monthly Uniques Pages Per Visit 843,615 00:06:17 40.70% Pageviews Avg. Visit Duration % New Visits
Social Media Metrics:Here is a breakdown of NYC Transit Forums presence on major social media platforms.
434 81 43 Facebook Likes Twitter Followers Instagram Followers
Age 18-24 17.13% 25-34 39.95% 35-44 15.04% 45-54 11.98% 55-64 10.20% 65+ 5.70% Platform Desktop 61.03% Mobile 30.09% Tablet 8.89% Gender Male 87.60% Female 12.40% Language English 92.09% Other 5.69% Interests: Top 10 Affinity Categories Travel Buffs 7.11% Movie Lovers 6.00% Technophiles 5.69% TV Lovers 4.79% Shutterbugs 3.76% News Junkies/Avid Readers 3.63% Entertainment/Celebrity News Junkies 3.13% Music Lovers 3.06% Cooking Enthusiasts 3.01% Gamers/Hardcore Gamers 2.95% Interests: Top 10 In Market Segments Real Estate/Residential Properties 15.99% Travel/Air Travel 4.33% Consumer Electronics/Cameras 4.03% Consumer Electronics/Mobile Phones 2.81% Travel/Hotel Accommodations 2.73% Financial Services/Investment Services 2.66% Education/Post-Secondary Education 2.59% Computers/Laptops & Notebooks 2.17% Autos & Vehicles 1.98%
Rates & OpportunitiesNYC Transit Forums offers numerous advertising opportunities for advertisers to reach this valuable, targeted audience. Ad prices are listed in either CPM (cost per 1,000 impressions), CPC (cost per click), CPA (cost per action), or flat rate. Our site refers to the Interactive Advertising Bureau for standard ad sizes and file size limits. Please contact us for additional information on ad specifications.
Ad Unit Dimensions Pricing Rate Leaderboard Upper Header 728x90 CPM $RATE Leaderboard Lower Header 728x90 CPM $RATE Leaderboard Forum View 728x90 CPM $RATE Leaderboard Topic View 728x90 CPM $RATE Leaderboard Footer 728x90 CPM $RATE Medium Rectangle 300x250 CPM $RATE Skyscraper 160x600 CPM $RATE Other Ad Unit 300x600 CPM $RATE
Other OpportunitiesIn addition to standard website banner advertising, NYC Transit Forums also offers image linking. These additional opportunities allow you to reach our targeted audience through non-traditional media. Often, the audience is more engaged when watching video or when on a mobile device. Contact us for additional information on how you can take advantage of these unique opportunities.
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