Via Garibaldi 8 Posted July 27, 2017 Share #1 Posted July 27, 2017 Cuomo floats plan to allow private sponsorships of NYC subway stations A company could put its stamp on a subway station for a fee BY AMY PLITT@CURBEDNY JUL 27, 2017, 11:00AM EDT Could corporation-branded subway stations be coming to New York City’s transit system? It’s possible—Governor Andrew Cuomo floated the idea during a speech at the Association for a Better New York breakfast this morning, amid larger remarks about city and state infrastructure. During the speech, Cuomo suggested that one way to get more funding for the ailing transit system would be to offer companies the opportunity to sponsor subway stations for an annual fee. That money could go toward “enhanced maintenance, additional security, and aesthetic features.” The practice of allowing corporations to put their stamp on subway stations isn’t unprecedented. In 2009, the MTA sold the naming rights for the Atlantic Ave–Pacific St station in Brooklyn, tied to the opening of the Barclays Center nearby; now, of course, it’s known as Atlantic Ave–Barclays Center. (According to a Times piece from when the sale happened, the MTA gets $200,000 per year for the next 20 years.) But in that instance, a nearby landmark prompted the renaming, and it at least makes some geographical sense—you hear “Atlantic Avenue-Barclays Center,” you know to get off if you’re going to that stadium. Will New Yorkers be as accepting of, say, Amazon.com presents Bleecker St? If there’s a chance that a corporation’s dollars will help keep those stations in a state of good repair—as Cuomo argued could be done during today’s event—anything is possible. View image on Twitter Follow Ydanis Rodriguez @ydanis Thank you @NYGovCuomo for agreeing to implenent an adopt-a-station model, something we've long called for! 9:02 AM - Jul 27, 2017 It does, however, lead to another question: How will this affect overall maintenance of subway stations, and will stations that aren’t seen as desirable by companies suffer? It’s easy to see a corporation fighting to put its name on Union Square or a similarly well-trafficked station; but will stations deep in the outer boroughs then go ignored? Similar issues play out in city parks, where those with deep-pocketed donors—the High Line, Central Park, etc.—are well-maintained, while those without … well, not so much. Per AMNY’s Vincent Barone, MTA chair Joe Lhota later told an assembled crowd that the details of the plan are still being worked out. That wasn’t the only issue addressed during Cuomo’s speech; the governor also announced that the new Tappan Zee Bridge—renamed the Mario Cuomo Bridge, for the his late father, the former New York governor—will have its grand opening (presumably with a flashy light show) on August 25. He also addressed Mayor Bill de Blasio’s assertion that New York City will not contribute to the MTA’s recently announced $836 million plan to implement immediate fixes to the subway system: Follow Vincent Barone ✔@vinbarone Cuomo says he's making the state funds "available" today for Lhota's $836M subway plan. "Our partner should do the same," he adds. 9:08 AM - Jul 27, 2017 Source: https://ny.curbed.com/2017/7/27/16049814/nyc-subway-adopt-a-station-cuomo Link to comment Share on other sites More sharing options...
MHV9218 Posted July 27, 2017 Share #2 Posted July 27, 2017 I still think it's a complete scandal how little the Barclays Center pays e advertising to millions upon millions of people each year. $200k? There are single commercials that cost that much. Completely embarrassing negotiation by the MTA. If we're going to prostitute off stations to private companies--which, generally, we shouldn't--the price better be damn good. Link to comment Share on other sites More sharing options...
Via Garibaldi 8 Posted July 27, 2017 Author Share #3 Posted July 27, 2017 I still think it's a complete scandal how little the Barclays Center pays e advertising to millions upon millions of people each year. $200k? There are single commercials that cost that much. Completely embarrassing negotiation by the MTA. If we're going to prostitute off stations to private companies--which, generally, we shouldn't--the price better be damn good. I actually agree with you. I think 200k is far too little. There needs to be more in it for the . I have to say I like the idea a lot and it was something I was thinking about in that other thread. This takes some of the strain off of the powers that be, provides so cash flow for the and hopefully could provide better upkeep of the stations. Link to comment Share on other sites More sharing options...
Interested Rider Posted July 27, 2017 Share #4 Posted July 27, 2017 What happened to the full length bus advertising that used be on the private companies vehicles? What about bringing back advertising . to cover the walls on some of the above ground stations or underground stations where the walls are blank as they were during the 40's and 50's. Seriously Andrew why all of a sudden, the idea comes into you head that businesses should pay for the stations to be named for their building or something that they own in the area. Unless the money that will be earned from this project will be kept in a locked box away from your hands to use for other purposes, I am afraid that you will find this as an excuse to cut funding to the MTA, no matter how small it will be. Link to comment Share on other sites More sharing options...
RR503 Posted July 27, 2017 Share #5 Posted July 27, 2017 This is really so that in 2020 he can say he engaged in public-private partnerships... Link to comment Share on other sites More sharing options...
bobtehpanda Posted July 27, 2017 Share #6 Posted July 27, 2017 The problem is that a lot of stations are not really good candidates from this. You know what would be a wonderful idea? If we could have adopt a stations, like how they have adopt a highway. Some BID or some company pays for or provides maintenance, they get a little plaque. For larger stations, they have to outbid. At least if they pay directly for stuff related to the station, the MTA can't mismanage the money. A plaque would be okay, I don't really want to get off at 42nd St-Port Authority Bus Terminal-Madame Tussauds-Ripley's Believe it or Not-TGI Fridays. Link to comment Share on other sites More sharing options...
Around the Horn Posted July 27, 2017 Share #7 Posted July 27, 2017 Absolutely under no circumstances should station names change... Anything else is fine... Link to comment Share on other sites More sharing options...
P3F Posted July 27, 2017 Share #8 Posted July 27, 2017 Absolutely under no circumstances should station names change... Anything else is fine... Wall tiles also shouldn't really be modified for this. Link to comment Share on other sites More sharing options...
Around the Horn Posted July 27, 2017 Share #9 Posted July 27, 2017 Wall tiles also shouldn't really be modified for this. That's another one... Link to comment Share on other sites More sharing options...
Deucey Posted July 27, 2017 Share #10 Posted July 27, 2017 In 2016, 5.6 million people rode the subway daily (on average). The NYT charged $50,000 for a front page color ad in 2015; Broadcast networks charge $112,000, on average, for a 30 second ad during primetime. (Source) Local TV stations charge between $200 and $1500 to broadcast an ad. Without going into Nielsen, Arbitron or AAM's methodology for ratings and circulations, it's fair to say that more people ride the subway daily than watch or read media companies' output. So why aren't 's ad rates high enough to support the subway, if these media companies - save the newspaper industry en masse - have fewer people watching particular shows but can turn profit, shouldn't NYCTA since it has largely a captive audience? (Even local TV makes profit at such low rates.) Link to comment Share on other sites More sharing options...
bobtehpanda Posted July 28, 2017 Share #11 Posted July 28, 2017 In 2016, 5.6 million people rode the subway daily (on average). The NYT charged $50,000 for a front page color ad in 2015; Broadcast networks charge $112,000, on average, for a 30 second ad during primetime. (Source) Local TV stations charge between $200 and $1500 to broadcast an ad. Without going into Nielsen, Arbitron or AAM's methodology for ratings and circulations, it's fair to say that more people ride the subway daily than watch or read media companies' output. So why aren't 's ad rates high enough to support the subway, if these media companies - save the newspaper industry en masse - have fewer people watching particular shows but can turn profit, shouldn't NYCTA since it has largely a captive audience? (Even local TV makes profit at such low rates.) The other factor is prestige. Having an MTA ad is not prestigious, and unlike a cable or internet ad you can't target specific groups of people. Dior or Apple or Patron do not want to run the risk of getting placed next to Dr. Zizmor and Molloy College. Link to comment Share on other sites More sharing options...
BreeddekalbL Posted July 28, 2017 Share #12 Posted July 28, 2017 Dr Zizmor is still around?! and while i am here what is this i hear Ben and jerry's (the ice cream) paid for renovations to i think the 72nd street subway station Link to comment Share on other sites More sharing options...
Interested Rider Posted July 28, 2017 Share #13 Posted July 28, 2017 Zizmor retired a couple of years ago. If Cuomo wants it for the subway then what about naming stations for the Long Island Railroad and Metro-North stations as they need revenue too! Link to comment Share on other sites More sharing options...
Wallyhorse Posted July 28, 2017 Share #14 Posted July 28, 2017 Would not be unprecedented:In Philly, Market East station on the Regional Rail was renamed Jefferson Station (for Jefferson Hospital) a few years ago and Pattison station on the Broad Street Line was renamed A T & T station. Link to comment Share on other sites More sharing options...
Union Tpke Posted July 28, 2017 Share #15 Posted July 28, 2017 Would not be unprecedented: In Philly, Market East station on the Regional Rail was renamed Jefferson Station (for Jefferson Hospital) a few years ago and Pattison station on the Broad Street Line was renamed A T & T station. And it should have stayed Market East. I don't think regular riders call it Jefferson station. Link to comment Share on other sites More sharing options...
ConcourseExp Posted July 28, 2017 Share #16 Posted July 28, 2017 Finally!!! A plan that actually looks like thought was put into it. Companies would finance repairs on their suggested stations (if they need it at all); the only drawback from this would be working with the MTA on a daily basis. See, private businesses are known for having almost good to perfect reputations. Scheduled talks about how much repairs would eventually cause could lead to companies backing out of this confusing scenario. Note that Cuomo already has his own "30 station" enhancement program in place. Timing is a must when these deals are taking places, but every other aspect, this sounds like a good plan overall. Link to comment Share on other sites More sharing options...
RR503 Posted July 28, 2017 Share #17 Posted July 28, 2017 The other factor is prestige. Having an MTA ad is not prestigious, and unlike a cable or internet ad you can't target specific groups of people. Dior or Apple or Patron do not want to run the risk of getting placed next to Dr. Zizmor and Molloy College. Also TV viewers are a captive audience. They want to see what happens next on whatever show they're watching. In the subway, you are really interested in only one thing: your train's arrival time. The ads are just visual noise, and can easily be ignored. Consequently, the TA can't charge *that* much for them... Link to comment Share on other sites More sharing options...
Wallyhorse Posted July 28, 2017 Share #18 Posted July 28, 2017 And it should have stayed Market East. I don't think regular riders call it Jefferson station. Actually, not that many even remember it as Market East, it's been Jefferson for a few years now. Link to comment Share on other sites More sharing options...
Around the Horn Posted July 28, 2017 Share #19 Posted July 28, 2017 Regular riders (and some conductors) still call it Market East. Heck some still call it Reading Terminal... I'm definitely in favor of turning back to Market East or just renaming it "Market East-Jefferson University" Link to comment Share on other sites More sharing options...
bobtehpanda Posted July 28, 2017 Share #20 Posted July 28, 2017 Zizmor retired a couple of years ago. If Cuomo wants it for the subway then what about naming stations for the Long Island Railroad and Metro-North stations as they need revenue too! Who's going to pay to rename LIRR stations? The mob-affiliated taxi companies on the premises? Lindy's Taxi Port Jefferson station - I can see it now. Link to comment Share on other sites More sharing options...
RR503 Posted July 28, 2017 Share #21 Posted July 28, 2017 Also what happens when a company goes bankrupt? Or has its name sullied? Or merges? Orjust changes its name? Will we have to relearn the system every few years? Link to comment Share on other sites More sharing options...
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