Should NYC subway stations having naming rights? in New York City Subway Posted July 5, 2010 Wow I was thinking about something very similar just last week. I am wondering why no one thought about this one. I'm thinking with today's modern technology it would be very cool to see a nice lit up colored screens in the dark tunnels. I think it would be great advertizment and it would bring in $$ for the MTA. You have plenty of tunnels where the trains don't go that fast and you have facing walls so you can read it. Let make some examples: "TARGET" Mention Special Promo code with this add only when you buy anything at the atlantic avenue store. "Did you know the train stops at the Zoo" etc.. Take this train to the rides at Coney Island. etc... Or some eye catching logos that you don't even need to read. Like Verizon, optimom, dell. Apple., movies, I think the ideas are endless. The tecnology is out there.