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Target slashes toy prices 50% for the holidays.


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Discount retailer is cutting prices on top sellers like Barbie and GI Joe beginning in October, through the holiday season.


By Julianne Pepitone, CNNMoney.com staff reporter

Last Updated: October 7, 2009: 2:16 PM ET



NEW YORK (CNNMoney.com) -- Discount retailer Target is offering up to half off of popular toys like Barbie and Fisher Price to lure bargain hunters this holiday season, said a company statement released Wednesday.


Minneapolis-based Target Corp. (TGT, Fortune 500) said the price cuts went into effect Oct. 1 and will remain in place throughout the holiday season.


"We continually shop the competition so our guests don't have to," said Tony Fisher, a divisional merchandising manager, in a prepared statement.


A selection of toys are discounted by as much as 50%, including the Barbie Fashion Doll, on sale for $5, and the GI Joe Tough Troopers Figure, marked down to $14.99. Most are available both online and in stores. (For a list of discounted toys, visit target.com/weeklyad.)


Target's announcement follows a similar move in September by rival Wal-Mart (WMT, Fortune 500), which said it will offer 100 toys for $10 through the Christmas holiday. Last year, the Wal-Mart program included only 10 toys.


Whether these efforts will pay off in the form of stronger sales remains to be seen. Retailers are bracing for another potentially weak holiday shopping season amid an uncertain economic recovery.







- A

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...I work at (T)oys (R) u(S)...we will still kick there ass toy sales....we just open 350 pop stores and we are hiring 36000 season workers which is half our work force....toys r us is stronger than it was and smarter than it was (2) years ago....so we at toys r us are not worried about that....(G)(A)(M)(E) o(N)!!!!! As we say.....






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Well good luck. KayBee is gone, so that's one 'competitor' gone via bankruptcy and Toys'R'Us taking whatever was left.
toys r us brought the naming right to kb toys....we brought fao in april...we got ebabies ,etoy,epreg.com.......we are doing ok..I guess....what rus inc is doing is more with less which seems to be working.....
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