Should NYC subway stations having naming rights?

[Shortline Bus]

In this economic crisis, a question guys. Should Fournate 500 companies or any company be able to rename any NYC subway station as a way to generate reveune?

 

Just recently in Philadelphia their SEPTA transit agency has renamed their station at Broad St and Pattison the sports complex home for the Phillies, Eagles, Flyers and 76ers the AT&T Station at Pattison starting in Sept. 2010. The AT& T name is of course after the International known Phone and media company.

 

What you guys think? Maybe rename the Times Sq station the Disney station at Time Sq., the Jamaica(Supthin/Archer)station on the (J)lines the Jetblue Center at Parson/Archer, etc?

I am serious and here proof with the SEPTA news link.

 

 

http://septa.org/media/releases/2010/06-24.html

[Guest lance25]

Wirelessly posted via (Mozilla/5.0 (iPod; U; CPU iPhone OS 3_1_3 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7E18 Safari/528.16)

 

If it generates some serious income, I'm all for stations being named after corporations. However, unlike SEPTA, the MTA should keep the street names for the sake of tourists/out-of-towners/etc knowing where the station is, similar to how they're handling Atlantic-Pacific-Barclays.

[error46146]

Did we forget what happened with "47-50th Top Of The Rock"?

 

Personally I think we're already bombarded enough with the commercial for-profit interests of others...

 

Imagine....Hey wana meet up at Roosevelt Avenue Mcdonalds Station? or Times Square Disney Plaza? Do you really want that?

[Urbanfortitude]

wtf no. It's not like their station names are original or something.

[checkmatechamp13]

Did we forget what happened with "47-50th Top Of The Rock"?

 

Personally I think we're already bombarded enough with the commercial for-profit interests of others...

 

Imagine....Hey wana meet up at Roosevelt Avenue Mcdonalds Station? or Times Square Disney Plaza? Do you really want that?

 

I seriously doubt that many people will call the station by the corporate name (nobody's going to call Atlantic Avenue-Pacific Street the Barclays station). If it brings in additional revenue, I'm all for it.

[Shortline Bus]

I seriously doubt that many people will call the station by the corporate name (nobody's going to call Atlantic Avenue-Pacific Street the Barclays station). If it brings in additional revenue, I'm all for it.

 

Agreed. if it meant prevent a doomsday II set of service cuts I am all for it. Even if I had to see a Mickey Mouse logo all over Times sq station LOL:o. Or Knick/Rangers logo all over 34th/Penn Station presented by Cablevision and MSG.:eek:

[NX Express]

As long as MTA keeps the current name as well, I'm for it, since it will give the MTA additional money. It will also help in distinguishing stations, like 125 Street and 125 Street .

[SubwayGuy]

Absolutely not. Corporations having naming rights is a waste of space. It's ridiculous how frequently the names of most stadiums and arenas change just because of a corporate takeover or bankruptcy. That occuring with subway stations would be downright confusing and stupid.

[Grand Concourse]

How about an 'adopt a station' deal? The station name stays as is, but the corporation that sponsors it can plaster the station with all the ads of their choosing.

[INDman]

No way, if anything they should be named for attractions in the direct area and NYC heros (people from hollywierd don't count).

[error46146]

How about an 'adopt a station' deal? The station name stays as is, but the corporation that sponsors it can plaster the station with all the ads of their choosing.

That would be a much better idea. Ads well their already all over the place so fine turn the station into a billboard idc, but do not rename the station in their favor.

[Shortline Bus]

How about an 'adopt a station' deal? The station name stays as is, but the corporation that sponsors it can plaster the station with all the ads of their choosing.

 

I can live with that:tup:. Not to get too off topic but using the sports stadium naming rights the 'new' Yankee stadium is similar to that with sections of the new stadium w/ naming rights. Ditto for the new Cowboys NFL stadium in Dallas Texas and the Cleveland Browns NFL stadium in Ohio as well.

 

Those Internationally known clubs gave up tens of millions in naming rights for keeping the stadium names in the Team name.

[R32 3348]

How about an 'adopt a station' deal? The station name stays as is, but the corporation that sponsors it can plaster the station with all the ads of their choosing.

I like that idea. They already did that at Atlantic Ave. station in Brooklyn.

[LRG]

How about an 'adopt a station' deal? The station name stays as is, but the corporation that sponsors it can plaster the station with all the ads of their choosing.

 

That can work. I believe that's done at Spring Street on the . A couple years back I saw nothing but Apple Inc. ads and it's changed up from time to time (like American Apparel or Best Buy, etc.).

[Gotham Bus Co]

Did we forget what happened with "47-50th Top Of The Rock"?

 

 

I remember it well.

 

For conductors arriving at 47th/50th, the name "Top of the Rock" had absolute priority over ALL other information (including transfers, delays, and reroutings) at ALL times of day - even when TOTR was closed!!

[JubaionBx12+SBS]

I favor the idea of station naming rights but I do not want it to get out of control. Apple would not like it if their rival Google got a station which is much busier than their station. To aviod tampering with economic affairs while gaining needed revenue, I propose than only the 50 busiest stations be nominated for naming. Street names do not need to be in the new names as the exit signs clearly indicate which street corner you will be at if you use that exit. I feel the idea would work better with subway lines being named as those companies in turn have to pay for their ads and part of the operation of their line giving the MTA more money. Here are some names I would give to subway stations:

Disney Train World @ Times Square, The Subway Zone @ Fulton Street Transit Center (named after Subway sandwich franchise), The Grand Bank of America @ Grand Central, Macy's Train Department @ Herald Square, The Major League Baseball cathedral @ Yankee Stadium(Sorry Mets, your station is not busy enough for naming), Barnes and Noble Trainsellers @ 86 Street-Lex Av, The Target Destination- 14 Street/6-7 Avenues, The Best Buy for trains @ Union Square, those are just some examples. The companies will decide what to name thier station if the MTA allows this to happen.

[Shortline Bus]

I favor the idea of station naming rights but I do not want it to get out of control. Apple would not like it if their rival Google got a station which is much busier than their station. To aviod tampering with economic affairs while gaining needed revenue, I propose than only the 50 busiest stations be nominated for naming. Street names do not need to be in the new names as the exit signs clearly indicate which street corner you will be at if you use that exit. I feel the idea would work better with subway lines being named as those companies in turn have to pay for their ads and part of the operation of their line giving the MTA more money. Here are some names I would give to subway stations:

Disney Train World @ Times Square, The Subway Zone @ Fulton Street Transit Center (named after Subway sandwich franchise), The Grand Bank of America @ Grand Central, Macy's Train Department @ Herald Square, The Major League Baseball cathedral @ Yankee Stadium(Sorry Mets, your station is not busy enough for naming), Barnes and Noble Trainsellers @ 86 Street-Lex Av, The Target Destination- 14 Street/6-7 Avenues, The Best Buy for trains @ Union Square, those are just some examples. The companies will decide what to name thier station if the MTA allows this to happen.

 

And this comment made by JW72093 is brought to you and presented by Geico. A 15-minute phone call will save the thousands and thus Jay Walder can keep his Mercedes.:eek: j/k.

[Grand Concourse]

At those who liked my idea: thanks.

[since I can't click the 'thanks' button without that annoying error page showing].

[w8Hou]

I am also in favor of the idea since MTA is really desperate for money coming very soon for next year's fare hike. They should also sell their naming rights on the subway line, for instance:

 

American Standard- Flushing Express train

 

or

 

Disney's The Loin King on the Broadway Local train

 

or even

 

42nd Street NASA shuttle train.

 

It will confuse people, what the heck! MTA is in debt of billions of dollars, they could sure use that little money to get rid of the debt.

[rr4567]

Hell no.

 

Disney's The Loin King

ewwwwww

 

I remember it well.

 

For conductors arriving at 47th/50th, the name "Top of the Rock" had absolute priority over ALL other information (including transfers, delays, and reroutings) at ALL times of day - even when TOTR was closed!!

That was so stupid.

 

That can work. I believe that's done at Spring Street on the . A couple years back I saw nothing but Apple Inc. ads and it's changed up from time to time (like American Apparel or Best Buy, etc.).

I remember that station with Windows ads

 

How about an 'adopt a station' deal? The station name stays as is, but the corporation that sponsors it can plaster the station with all the ads of their choosing.

Much better plan. There's only one ridiculous station name now, that's Mets-Willets Point. They should advertise instead

[Friendlyparrots]

Wow I was thinking about something very similar just last week. I am wondering why no one thought about this one. I'm thinking with today's modern technology it would be very cool to see a nice lit up colored screens in the dark tunnels. I think it would be great advertizment and it would bring in $$ for the MTA. You have plenty of tunnels where the trains don't go that fast and you have facing walls so you can read it.

Let make some examples: "TARGET" Mention Special Promo code with this add only when you buy anything at the atlantic avenue store. "Did you know the train stops at the Zoo" etc.. Take this train to the rides at Coney Island. etc... Or some eye catching logos that you don't even need to read. Like Verizon, optimom, dell. Apple., movies,

I think the ideas are endless. The tecnology is out there.

[error46146]

And this comment made by JW72093 is brought to you and presented by Geico. A 15-minute phone call will save the thousands and thus Jay Walder can keep his Mercedes.:eek: j/k.

you mean his rolls royce lol

[Son of Spam]

I'm thinking with today's modern technology it would be very cool to see a nice lit up colored screens in the dark tunnels. The tecnology is out there.

 

On the PATH train a couple of years ago, they used in-tunnel advertising from this media outlet:

 

http://www.submediaworld.com/submediaworld/Tunnel_Advertising.html

 

The "flipbook" screens were changed based on the speed of the train, it was very cool. I don't know how cost effective it was, but very cool nonetheless.

 

As for the SEPTA situation, you have to realize that the station they renamed is a terminal station that is used 99% for sports and event transit. While they will lose the name "Patteson" (for Patteson Av), they will maintain the subtitle "Sports Complex." This is the only station in the system that they can get away with this, and IMO, there are no NYCT subway stations that this could be done to without losing some sort of critical navigational description.

 

Atlantic Av - Barclays, Willets Pt - Citi Field, or even 57 St - Carniegie Hall are just fine by me, if the parties involved are willing to pay for it. (Obviously, Citibank and Carniegie Hall are not.)

[JubaionBx12+SBS]

And this comment made by JW72093 is brought to you and presented by Geico. A 15-minute phone call will save the thousands and thus Jay Walder can keep his Mercedes.:eek: j/k.

 

And thousands of 15 minute calls will save the millions and when the MTA saves millions your neighborhood gets to keep it's bus service. They might even throw in new buses as well.

[metsfan]

I think yes, as long as the station tile & signs etc are left intact, just add on the selected name near the original name.

 

- A