mark1447 Posted October 3, 2008 Share #1 Posted October 3, 2008 NEW YORK -- A New York City transit agency says it plans to unveil its first subway car to be fully wrapped in advertising. Metropolitan Transportation Authority officials say on Thursday they'll present a midtown Manhattan shuttle train ensconced in advertising for The History Channel. Thousands of tourists, commuters and residents see the shuttle, which runs between Grand Central Terminal and Times Square. The MTA faces a projected deficit next year of nearly $900 million. In recent years it has raised fares for subways, buses and two regional rail lines and tolls for bridges. It also has begun exploring the possibility of cutting subway, bus and commuter rail service. An MTA spokesman won't say how much revenue the new ad will generate. News Source: We're New York~ I got some pics will post tomo;) Currently can be found on the IRTs 42nd Street Shuttle Link to comment Share on other sites More sharing options...
error46146 Posted October 3, 2008 Share #2 Posted October 3, 2008 ads are everywhere in the subway dammit Link to comment Share on other sites More sharing options...
R32 3348 Posted October 3, 2008 Share #3 Posted October 3, 2008 Why not? It would bring in money and the average Joe wouldn't really care anyway. It'd deinfitely make NTTs more photogenic. Link to comment Share on other sites More sharing options...
RokuSix Posted October 4, 2008 Share #4 Posted October 4, 2008 I saw it on the shuttle. Fine, the shuttle. But I think if every single train is covered with it, it's just going to look tacky. Link to comment Share on other sites More sharing options...
Radioguy Posted October 4, 2008 Share #5 Posted October 4, 2008 Once I saw buswraps years ago, I thought "Why hasn't his happened on subway cars already???". Aside from seeing the ad in the system, there are routes that parallel roadways and share bridges on which car traffic would have clear views of wrapped cars. It really is about time. Link to comment Share on other sites More sharing options...
Pablo M 201 Posted October 4, 2008 Share #6 Posted October 4, 2008 Its about time its fully wrapped and not just the little strip ad along the side. Link to comment Share on other sites More sharing options...
metsfan Posted October 4, 2008 Share #7 Posted October 4, 2008 Whatever it takes within reason to prevent a fare hike. - A Link to comment Share on other sites More sharing options...
mark1447 Posted October 4, 2008 Author Share #8 Posted October 4, 2008 heres a URL to the shots of the ads, juust look though the shots and u will spot http://www.nyctransitforums.com/forums/showthread.php?t=5437 Link to comment Share on other sites More sharing options...
Radioguy Posted October 7, 2008 Share #9 Posted October 7, 2008 Nice, but I'm surprised it's not a total wrap with the front of the cab including the door. If passengers are going to have to look at a subway car, they will always look most at the front to see the rollsign. While their eyes are there, why not show an ad? They've done it on buses. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.