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Anyone know about Transit Ads??

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So I got a new project today - my boss decides he wants to get some info on placing ads in the subway/buses. Translation: I don't wan't info, just find out how much it costs and which is the cheapest. Of course I don't even know where to begin, but then I found this vid:

How much advertisers pay for your attention in NYC


So my questions are: Does anyone know if these are the actual prices and/or is there a link that I can refer to? :confused:



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