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It's just an illusion...


-CT1660-

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Title speaks for itself..

 

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The R30 half at the Asics flagship store.

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For those wondering, the map is in fact a current subway map made to look somewhat like the 1979 system map:

 

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Other stuff:

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Time lapse video of ASICS Times Square R30 #8394 car into the store

 
Skip to 0:40 mark for the subway car.
 
It started with "Go find me a subway car."
 
And it ended 10 weeks later with a 14,000 pound New York subway installed as the centerpiece of the new 4,890 square foot ASICS flagship—located in the Shawmut-built Cubes at 120 West 42nd Street.
 
Shawmut partnered with ASICS, Mapos LLC, and Sawicki and Tarella Architects to renovate the 4,890 square foot retail space in just 10 weeks. All in-house engineering, consulting and expediting was performed with a dynamite project team including Director Jim Scarpone, Project Executive David Margolius, Project Manager Robert Clemens, and Superintendent Robert Marshall. The team worked alongside Edwards & Zuck, Robert Anderson, and Gilsanz Murray Steficek.
 
So where do you find an authentic New York subway car? Turns out in a junkyard in the Mojave Desert. Measuring 35 feet long, 10 feet wide, 9 feet tall, the subway car was brought to LA where it was refurbished and restored to look like it would have in 1976—graffiti and all. The one-of-its-kind car was transported cross-country on a flatbed truck covered by giant tarp to keep it a secret. If anyone asked what was beneath the tarp, the driver said “a grain silo.”
 
It only took 3 hours, two fork lifts, a crew of 20 people, and closing 42nd Street (twice!), but the project team, utilizing the logistical expertise they gained with helicopter lift protocol, was able to move the 7-ton subway car into the retail space where it sits ready to be enjoyed by ASICS customers—and subway fans for years to come.
 
Shawmut Design and Construction
 
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