mark1447 Posted July 18, 2012 Share #1 Posted July 18, 2012 "You’ll soon have a billboard in your pocket, thanks to an MTA plan to sell ads on the front of MetroCards. The Metropolitan Transportation Authority for the first time will allow companies to cover the front of the ubiquitous subway cards with advertising. Ads on the back of the plastic travel passes date back to 1995, but have not done very well for the transit agency. But MTA Chairman Joseph Lhota thinks that ads on the front of the cards will provide a much bigger splash. "Millions of New Yorkers carry MetroCards with them everywhere they go, and use them multiple times a day," said Lhota. "For those with a message and a desire to reach millions of people in a novel, attention-getting way, there is no better way to advertise." The MTA charges 18 cents to 51 cents to advertise on the back of a MetroCard, depending on the volume. The minimum purchase is 50,000 cards and the maximum is 5 million, officials said. The MTA hasn’t finalized the price rate for front-card advertising, but officials estimated it might be another 7 cents per card to advertise on both sides. “There’s no better way of getting your message literally in peoples hands,” NYC Transit spokesman Paul Fleuranges said. “We think it’s an attractive platform. You don’t even have to flip it over. It’s right there - Pow! — on the front.” The MTA produces 11 million MetroCards a month, Fleuranges said. The front-of-the-card ads will occupy the space above the black magnetic stripe" Source: http://www.nydailyne...5#ixzz210DpWY12 Link to comment Share on other sites More sharing options...
Via Garibaldi 8 Posted July 18, 2012 Share #2 Posted July 18, 2012 Well that's exactly the point... I mean the only reason one would look at the back of the card is to check the expiration date for the most part. Link to comment Share on other sites More sharing options...
Orion VII 4 Life Posted July 18, 2012 Share #3 Posted July 18, 2012 Good for the , hopefully this will bring in some more much-needed cash. Though I use the paper MetroCard you get from MNR/LIRR ticket machines, which have no ads (nothing on the back but instructions on swiping/dipping the card) so I won't have to see them. Link to comment Share on other sites More sharing options...
error46146 Posted July 18, 2012 Share #4 Posted July 18, 2012 I've been saying this for the longest.. Another great idea is to actually put those FIND displays on the R160s to some good use and play commercials on them as well. Now we all hope that the MTA uses the revenue generated by this advertising wisely... Link to comment Share on other sites More sharing options...
Shortline Bus Posted July 18, 2012 Share #5 Posted July 18, 2012 I've been saying this for the longest.. Another great idea is to actually put those FIND displays on the R160s to some good use and play commercials on them as well. Now we all hope that the MTA uses the revenue generated by this advertising wisely... Great point Error. I wondered myself why those FIND screens not have ads. As long as they keep it "PG" and never see ads from "adult spots" from Goldfinger's or Tatoo places for instance lol . Link to comment Share on other sites More sharing options...
Grand Concourse Posted July 19, 2012 Share #6 Posted July 19, 2012 I've been saying this for the longest.. Another great idea is to actually put those FIND displays on the R160s to some good use and play commercials on them as well. Now we all hope that the MTA uses the revenue generated by this advertising wisely... May as well go one step further if they can get tv signals on the trains and have them set to NY1 or some news channel. Link to comment Share on other sites More sharing options...
error46146 Posted July 19, 2012 Share #7 Posted July 19, 2012 May as well go one step further if they can get tv signals on the trains and have them set to NY1 or some news channel. Well on PATH they have some kind of TV inside their cars lol Link to comment Share on other sites More sharing options...
Guest MTA Bus Posted July 19, 2012 Share #8 Posted July 19, 2012 NBC is on all PATH trains. Link to comment Share on other sites More sharing options...
Orion VII 4 Life Posted July 19, 2012 Share #9 Posted July 19, 2012 I've been saying this for the longest.. Another great idea is to actually put those FIND displays on the R160s to some good use and play commercials on them as well. Now we all hope that the MTA uses the revenue generated by this advertising wisely... Yes, definitely, look at the NBC PATHVision they have on the PA-5s. The Port Authority is making good money from that I'm sure, and it's a great opportunity for the MTA to make money. I'd say they should also get in-staten TV screens like PATH, but that'd probably be real tough to accomplish since PATH has so many less stations compared to the MTA. Maybe it'd be a good idea to put it in some of the major stations, or slowly roll out the screens to all the stations. Link to comment Share on other sites More sharing options...
Eric B Posted July 19, 2012 Share #10 Posted July 19, 2012 The FIND screens were designed to do just that. When the first R-160 was displayed, they were showing a TV-like ad. So it's a matter of why they aren't using it. I believe its predecessor, then internal LED display on the 143's was designed for ads as well (though not full color or TV-quality resolution, of course), and it too only displays the same information. The agency seems to be slow to rent out to others like that (beyond the established paper ads in stations and trains). Like I wonder why the retail space in both the new Roosevelt Ave. and Myrtle-Wyckoff station-houses is still sitting empty years after completion. Link to comment Share on other sites More sharing options...
mfs NJT459 Posted July 19, 2012 Share #11 Posted July 19, 2012 SEPTA Silverliner V has digital ads inside the cars, that also display the stop and connecting routes Link to comment Share on other sites More sharing options...
QM1to6Ave Posted July 19, 2012 Share #12 Posted July 19, 2012 Of course they decide to allow advertisments on Metrocards at the same time they announce that they will phasing out the Metrocard for a universal-type pass. And of course they overlook the good money that could come from commercials on the FIND's. Good old MTA logic. Link to comment Share on other sites More sharing options...
error46146 Posted July 19, 2012 Share #13 Posted July 19, 2012 Yes, definitely, look at the NBC PATHVision they have on the PA-5s. The Port Authority is making good money from that I'm sure, and it's a great opportunity for the MTA to make money. I'd say they should also get in-staten TV screens like PATH, but that'd probably be real tough to accomplish since PATH has so many less stations compared to the MTA. Maybe it'd be a good idea to put it in some of the major stations, or slowly roll out the screens to all the stations. They have a couple screens here and there on the outside of the stations by the entrances.. I believe subway/bus advertising is contracted out to a private company and not directly handled by the MTA itself; MTA just posts and takes down the ads. Link to comment Share on other sites More sharing options...
Orion VII 4 Life Posted July 19, 2012 Share #14 Posted July 19, 2012 They have a couple screens here and there on the outside of the stations by the entrances.. I believe subway/bus advertising is contracted out to a private company and not directly handled by the MTA itself; MTA just posts and takes down the ads. Completely forgot about the screens on station entrances. And yes, MTA advertising is handled by CBS I believe, but I'm sure there'd be a way for them to put ads on FINDs. Link to comment Share on other sites More sharing options...
mark1447 Posted July 19, 2012 Author Share #15 Posted July 19, 2012 SEPTA Silverliner V has digital ads inside the cars, that also display the stop and connecting routes Seen them in person, and looks pretty much like PATH trains double screen. They should consider these in the future commuter rail fleets we have, such as the "M-9". Link to comment Share on other sites More sharing options...
KeystoneRegional Posted July 19, 2012 Share #16 Posted July 19, 2012 As for Metrocards, for collecters and travelers alike, people will definitely notice the ads, in one way or the other. Seen them in person, and looks pretty much like PATH trains double screen. They should consider these in the future commuter rail fleets we have, such as the "M-9". Not going to work in commuter rail trains, a lot of people will complain, use the M8's as an example, they don't have these flashy ad and annoying screens right? Again, it's about what you pay for... I see it working on Subway Cars and perhaps even MTA Regional Bus! As an alternative, I would suggest more full wraps on subway cars and buses as well as commuter rail cars. Link to comment Share on other sites More sharing options...
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