Jump to content

MTA and Outfront Media Announce Rollout of Digital Screens In Trains and Stations


Around the Horn

Recommended Posts

These renderings and the text are from the MTA's Flickr page. I haven't seen anything yet on the MTA website.

Quote

The Metropolitan Transportation Authority has awarded OUTFRONT Media the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA network. The award calls for OUTFRONT to create an extensive network of 14,000 digital screens that provide both advertising and customer communications to be placed in stations and on platforms, replacing paper advertisements, and over 35,000 additional screens to be installed on a combination of Metro-North, Long Island Rail Road and New York City Transit train cars. The screens will be purchased by OUTFRONT. Traditional static advertising will be significantly reduced as the new digital advertising screens are deployed. This new digital network will serve as an additional platform for revenue-generating advertising, while at the same time giving the MTA additional ways to communicate real time next train/bus, track information, service status, and planned service changes to customers through individually-addressable screens. OUTFRONT is obligated to install over 17,000 screens by the end of 2019 and over 80% of the screens by 2022, and has committed to accelerate the overall installation schedule where feasible.

37326894422_42352e560e_o.png

37326894452_5a0d380130_o.png

37326894472_069b11f76c_o.png

37309704646_b0b2fef519_o.png

Link to comment
Share on other sites


Also, this opens up the possibility for transfer countdown clocks onboard trains.

 

For example, if a (1) was nearing South Ferry, signs could read:

(R) 95 Street - 4, 10 minutes

(W) Ditmars Blvd - 1, 8 minutes

(R) 71 Avenue - 4, 12 minutes

Link to comment
Share on other sites

This would be great; as I've always thought the customers need to be hit with electronic information from all angles, as they miss the little signs and notices we have at only certain places now (And the notices being easily removed by vandals, and needing tho be changed and updated).

Link to comment
Share on other sites

2 hours ago, LGA Link N train said:

So Basically "LIVE" maps

Exactly -- maybe they could even show train position/direction with future stops highlighted. That'd cure many a tourist's confusion. 

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.