The only thing I would like to see more for NYCT is to invest more on ads that actually fit on the NOVAS similar to SEPTA. Since now NYCT has these SEPTA Novas the Vision Zero ad is a perfect example (Top portion only) could be used on the MQ/GH buses.
Too bad that UP can’t slap a 30x240 ad on these XD40 since those are reserved for express. Many years ago when the 18xx buses were local they had 30x240 ads, and also saw some one on 3160, and 47xx buses. However, UP finally making good progress on these buses. Oh, side ad-passenger side is Harbor Fitness (Bay Ridge based gym).